Per Schlingmann

_ROY1238Per Schlingmann is a thought leader and one of the leading futuristic speakers in Sweden, he lectures in the areas of Communications, Strategy and Change Managment. Through the combination of his experience of leading radical change and being in the front of developing new ways of communicating Per is uniquely suited to act as a guide to understand how to navigate in the future. He is focusing on the direction people, companies and the society now are heading.

He has a unique background from both Politics and Business communications. Per has founded and been the President of a Communication ­Agency­, Secretary General of the Moderate Party and State Secretary in the Prime Ministers Office. He is well known for his work with the successful renewal of the Moderate Party and is perceived as the main spin doctor in Sweden. He has been pointed out as one of the most influential communicators and has been a very appreciated columnist in Swedish newspapers.
In 2013 he published the book ”Never stand still!” about his time with the Moderate Party, the book deals with topics like change management and what business can learn from politics.
In fall 2014 he published the book ”Urban Express” with Dr Kjell A Nordström, advisor to global enterprises and well known economist.
His latest book ”How to win the communication war – with your story as weapon” is the perfect guide on how to survive in the new world of digitization and globalization. Per explains this new communications war and how you can be successful by using the most efficient weapon there is in communication: The story.



Per speaks in the fields of Change Management, Communications, Futurism, Digitization and management.

Change or die – never stand still!

Per was one of the architects of the succesful transformation of the moderate party in Sweden. With the experiences of changing a 100 year old political party he speaks about the need for change and how people, businesses and organizations can decide on, lead through and communicating change. Per developes his thoughts on change management and shows how to use communication and rhetoric to promote change.

How to win the Communication War!

Organizations that renews itself automatically carries a story. Behind all the brave people and decisions is a story worth telling. The power of a good story is strong. Companies must act in a way that builds anecdotes, to be aware of when they occur and to communicate them. Turning the concept of storytelling into something proactive and work with story building.

Urban Express

Per Schlingmann and Funky Business economist Kjell A Nordström are the authors of the trend scouting book Urban Express. They see a quiet revolution in which cities and women are insurgents. They see multinational corporations that turn into multiurban businesses. They see the demand for new skills that are non-digital; wild knowledge that can’t be taught at universities. They see the urban become the new black.
With their broad and collective knowledge they present their analysis of what is happening in the world, in cities, with people and how our immediate future will be.

Digital Express

Digitization and technological developments change the world and affects everything and and everyone.Robotization reshape the public sector and the labor market we have become accustomed is a memory.
In this lecture Per gives his view on how digitization will affect the future. He describes a hyper specialised society where everyone has access to the same information, and where the new communications landscape and a new economic geography is emerging.
Per gives examples of how people and businesses can act and presents conclusions on how the company or organization must change their thinking and actions.




A trio of crises. A new framework. Year Zero. This is an historic moment with radical consequences just around the corner. Momentum is written for everyone who want to understand how the pandemic, the climate crisis, and the war in Ukraine together are changing our societies, our organizations and indeed ourselves.

Following in the footsteps of their acclaimed books Urban Express and Corona Express, Kjell A. Nordström and Per Schlingmann now outline key success factors for our new era and present a model for how each of us can identify opportunities, develop our leadership skills, and take advantage of today’s unprecedented momentum for transformation.



How the pandemic became a time machine. We have been thrust into a radically digitalized future. But in other areas, such as poverty and international trade, we have stepped back in time. Our social habits have been transformed and even our language has changed.

In the international bestseller Urban Express, authors Kjell A. Nordström and Per Schlingmann identified expanding cities and women as the key agents of change in our time. But the pandemic has triggered an array of forces which will change the rules of the game for individuals, companies and society as a whole. Which of these changes will last and which will fade away as the pandemic recedes? And how can we make the most of the opportunities which arise?


During an unforgettable dinner, three women make a decision that affects the political power of the country. The current prime minister has announced his resignation and there is no longer a single successor. The women who are already in the top positions are now joining, with the stated goal of changing the political game plan.

Outside the country, it is mulling a whole new force – the family-owned big bank’s message about the closure of a large number of banking offices, of course, affects the countryside. It does not take long until the power of the people grows, people join a large association in the struggle for the whole country to live.

This novel is an independent sequel to I maktens öga.


It is early in July and the Swedish power elite is on the political week in Almedalen. Gotland sows out the rumors and everyone is watching each other.Everyone wants to be the first to either plant or reveal a news. The rumors are that the prime minister is expected to resign. Whoever becomes her successor is between politician goldman, nutrition minister David Ehrling, and the more experienced environmental minister Ann-Louise Hegel.

The minister of business and his skilled spin doctor will suffer during the glowing days of the media’s hard-guarded watch. The Prime Minister and her closest staff continue to hold the course of events in an iron crisis.

And everywhere, the thirty people are strong troops from the Evening Press, ready to convey every move, every word, every look. Until one evening when reality hits them with full force.

In this book, the game reveals under the polished surface of politics. We can follow the power struggle between two ministers, dirty play and the game with and against the media.



Per’s latest book ”How to win the communication war – with your story as weapon” is the perfect guide to how to survive in the new world of digitization and globalization. There is a brand new landscape in which you have to learn how to navigate to win people’s time and attention. The winner is the one who tells a story that others want to pass along. Per Schlingmann explains this new communication war and how you can be successful by using the most efficient weapon there is in communication: The story.

Urban Express final

The authors use their common and extensive experience in finance, politics and communication to draw the picture of whats happening in the world and offers tools, mindset and tips for navigating the new life that is emerging. They show how knowledge, globalization and how our time real blockbuster – the City – affects the conditions for people, businesses, and how the world can be controlled. The book teaches 15 urban laws that help you navigate in a new world taken over by women and cities.


The book Stå aldrig still! (Never stand still) describes how people, companies and organiszations can  lead, communicate and make decisions about change. Mr Schlingmann shows how you can use communication, leadership and rhetorics to establish real change.


Viaplay orders Per Schlingmann’s political thriller The Inner Circle. Read about the tv-series here!






The book Momentum is now available in English! Buy your copy here!


”In his outlook, Per shares unique perspectives in areas ranging from culture, media and communication to politics, change management and economy. I can recommend Per both as an inspiring speaker and advisor challenging traditional ways of working.”
– Fredrik Wahrolén, Head of PR & Communications, Mercedes-Benz Sverige

”Per Schlingmann was the keynote speaker for a welcoming reception for our nordic customers. In cooperation with us he created a presentation that would touch the audience, and it did! We have received a lot of positive feedback and our customers really appreciated the ideas and new thoughts that the presentation raised. The combination of Per Schlingmanns presentation and our own positive culture was a success and this is something that really builds our brand as a Nordic company. We want to thank Per for the great evening and can warmly recommend him to a corporate event!”
– Jarkko Lahti CEO, K2 Search Oy

”As a former adviser to the Prime minister of Sweden Per Schlingmann has made innovation, leadership and transformation the hallmark of his career and thinking. An avid fan of originality since his youth Per has worked with and reinvented a number of Scandinavia’s most prestigious institutions and companies. In the political world as well as in business Mr Schlingmann has shown that his ideas work.Per’s speaking style is encompassing and very enthusiastic, passionate and dynamic. Per Schlingmann is able to apply his strategic genius to business, educational and political challenges seamlessly, inspiring both teams and individuals.”
– Dr Kjell A Nordstrom, Author of Funky Business, Entrepreneuer and Public Speaker. Co author with Per Schlingmann of Urban Express. Kjell is ranked no 15 in The global ranking of Management Gurus, ”Global Gurus”.

”Per provides a very relevant perspective on the rapidly changing and fascinating discipline of communication. He has an informative and interesting take on some of the most impactful dynamics of the digital revolution and how brands need to adapt in order to create relevance when engaging with their audiences. He delivers an enlightening trip through all the important changes and provides value to any business or organisation looking to grow their brand.
– Sofie Grant, Head of Communications Northern Europé, Spotify”

”Per Schlingmann was our opening speaker at Eiendiomsdagene 2016 with the lecture ”Future Champions”. The feedback from the participants were unison positive, and Pers thoughts on digitization, urbanization and globalization formed the basis of many good discussions during the conference.”
Jan Erik Pedersen, Partner, Estate Media

”Per is an inspiring speaker with a gift for insightful analysis. This, together with his experience of change management and his strong future orientation, makes him one of the brightest observers of the changes taking place throughout the Nordic societies.”
– Minna Arve, Secretary General, Kokoomus

”Your delivery is outstanding and you are a joy to work with. From a business perspective, we heard nothing but positive comments about your presentation. It was much discussed in the week that followed and I am sure it is making its way into the future strategies of more than a handful of luxury travel businesses.”
– Jen Barratt, Marketing manager at International Luxury Travel Market

”Per Schlingmann is an inspiring speaker about sustainability and how you can transform your brand with relevant communication with examples from real life cases in society and companies.”
– Franciska Janzon, Marketing director, Ramirent Plc


Me Convention, Stockholm, 2018

Volvo Penta, Global Management Meeting, Gothenburg.

International Business Travel Management, Meetings Leadership Summit which is an invitation only event for around 200 senior professionals from the meetings industry, Barcelona

Communications Day ”Autumn Seminar 2016” for the Norwegian Communication Association, Oslo Norway

Vestlands Conference 2016, Chamber of Commerce Day, Bergen Norway





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